According to Lopez, lip oils can be worn on their own for a quick boost of hydration and shine and can also contribute to a ...

Sacheu and Wonderskin's lip stains are always going viral on TikTok, so I tested both out for a month to see which one is ...

The best beauty products of March 2025 include Haus Labs’ new highlighter, Dr. Althea’s K-beauty moisturizer, and more. Shop ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Including a donut-scented tinted lip serum, a shine-enhancing pre-wash hair treatment and a blurring SPF 50 sunscreen ...

The conversation around lip combos hasn't evolved much—one week a new lip liner is trending, and by the next, it's fo rgotten ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

Sza has announced the launch of her new makeup line, "Not Beauty," which will be exclusively sold at her Grand National tour.

No need for needles! We are introducing you this morning to a new way to get those full, plump lips at a fraction of the cost ...

Laneige is best known for its ultra-hydrating (and deliciously flavorful) lip masks, but there's more to the K-beauty brand than rockstar pout-perfecting products. The label's lineup of skincare ...