Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl pencil along the upper and lower lash lines for a smoky effect. Apply ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Amanda Seyfried looked as stunning as ever while recently attending the David Yurman party celebrating their new Chevron ...

This concealer is the best I've tried so far. My skin is textured and tends to be dry in the colder months, so I appreciate ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

Some Manitoba schools are cancelling field trips south of the border in light of growing tensions between Canada and the U.S.

Hina Khan’s choice of attire for her Celebrity MasterChef appearance alongside partner Rocky Jaiswal was nothing short of ...

In this series, we ask those in the know to delve into their beauty past. This time it’s make-up artist and brand founder ...