The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Scratching your head about what affiliate marketing means and how to do it well? This article article is for you.

Iterable, the AI-powered communication platform, today unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is a groundbreaking, agent-based system that will act as a built-in ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...