The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

What if the next crypto moonshot wasn’t a tech startup or a DeFi protocol—but a full-blown cultural movement disguised as a ...

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note ...

In a move to help lenders more easily leverage consumer-permissioned transaction data, Experian® today announced the launch ...

In a move to help lenders leverage consumer-permissioned transaction data, Experian announced the launch of Cashflow Score.

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Veritonic Case Study Highlights the Power of In-Game Audio Ads and the Evolving Gaming Audience A new audio brand lift study by leading audio research and analytics platform Veritonic, in partnership ...

Australian adtech Blend AI has launched its first US office in Austin, Texas, to help ecommerce brands scale faster with its ...

Agency professionals who embrace AI as a tool rather than a threat will position themselves for long-term success—but what is ...

Cortex elevates HCP media strategy with end-to-end enhancements, including advanced tools for audience analytics and insights, in-platform AI-driven recommendations for campaign optimization, and a ...