The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

A new audio brand lift study by leading audio research and analytics platform Veritonic, in partnership with Audiomob, reveals insights that challenge outdated assumptions about mobile gamers and ...

A trending new meme coin making waves in the crypto space is Influencer Pepe (INPEPE). This isn’t just another Pepe ...

Veritonic Case Study Highlights the Power of In-Game Audio Ads and the Evolving Gaming Audience A new audio brand lift study by leading audio research and analytics platform Veritonic, in partnership ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Expedia's recent share-repurchase activity appears more opportunistic than programmatic, with the company buying $1.6 billion worth at an average share price of $134 in 2024, which we view as positive ...

As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are ...

This star is a self-made entrepreneur, became one of Bollywood’s richest figures with a net worth of Rs 12,800 crore. He ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Explore Q1 2025's biotech stock moves, from CervoMed's 300% surge to Septerna's struggles. Click for my review of the quarter ...

DJ, bestselling author, professional speaker, podcaster, professor, 2024 Meetings Today Trendsetter and more—is one-of-a-kind ...

ResponsiveAds, the leader in high-impact responsive creative ad technologies and services for brands, agencies, and publishers, is reimagining the direct I/O and premium programmatic digital ad ...