Here, we used electroencephalogram (EEG) and eye-tracking to investigate whether individuals’ neural and physiological responses to visual stimuli track three objectively discerned levels of image ...

Understanding eye movements leads to better user experience and increased engagement on websites and apps. Combining eye tracking with A/B testing offers deeper insights into user behaviour and design ...

helpers.py: Contains multiple functions that aid in managing data, filtering, reading CSVs, etc. eeg_correlations.ipynb: Contains python code for Spearman Correlations of trial data + figure ...