Since its 1984 refresh, Korean Air’s logo has been a red, white, and blue interpretation of the Taeguk, the symbol at the center of the South Korean flag which represents balance in nature.

SEOUL, March 11 (Yonhap) -- Korean ... the airline's signature Taegeuk symbol and places it alongside the airline's name in a new logo format. Instead of the previous red and blue color scheme ...

he said. Even Chang admitted that Korean’s branding was a bit outdated and, for international passengers, possibly hard to identify. Its red and blue circular logo was sometimes confused with Pepsi’s.

opting for ‘Korean’ instead of the current ‘Korean Air’. The ‘Taegeuk’ logo – the airline’s blue and red logo for over 40 years – has also been simplified into a monochromatic ...

Airline liveries ... Even Chang admitted that Korean’s branding was a bit outdated and, for international passengers, possibly hard to identify. Its red and blue circular logo was sometimes ...

Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, the company's first logo change in 41 years. The redesigned deep blue Taegeuk ...