Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and ...

Korean Air has introduced its new corporate identity, revealing a modernized version of its signature Taegeuk symbol and a ...

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first ...

Korean Air is undertaking a major update of its brand, setting the stage for expansion and a greater global presence after it absorbs Asiana Airlines. The new branding, which involves significant ...

The airline confirmed a $24.9 billion agreement with Boeing ( NYSE: BA) to acquire 50 new aircraft by 2033. The order ...

Korean Air is considering adding a premium economy category as well Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition ...

The latest development at Korean Air is that it will introduce premium economy class, in response to growing market demand.

Korean Air is undergoing major changes and this week announced plans to update its lounges in New York and Los Angeles, as well as add premium economy seats to nearly a dozen jets.

Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the ...