Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial.

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son ...

Kia is giving away four new vehicles as part of a Super Bowl promotion. Prizes range from a $28,090 K4 GT-Line Turbo to a $73,900 EV9 GT-Line. Kia Squares kicks off today and runs through February ...

Kia is driving anticipation for its Super Bowl ad with a social influencer-supported campaign that uses IBM Watson's platform to go beyond standard metrics of choosing participants in favor of ...

Laurence Fishburne's Morpheus character behaves more like a dad than his futuristic Zen master role from "The Matrix" in Kia's new Super Bowl ad teaser. It's a parody of the scene in which the ...