Adweek on MSN18h
KFC Lures Gen Z Into Its Bizarre Cult-And Doesn't Care if It's Polarizing
The bizarre ad inviting people into the brand's cult might split opinions-but that’s the point. "We are being polarizing, ...
Marketing Week1d
‘Everyone wants a piece of the chicken category’: KFC on leveraging its distinctiveness to win
In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...
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KFC’s cultish ‘believe’ campaign is back, and it’s weirder than ever
Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s “Believe in chicken” campaign. We’ve moved on from last year’s chicken worship; this time, KFC’s cult followers venture ...
The Takeout on MSN10d
Popeyes Vs KFC: Which Has The Better Chicken Dinner Value?
Fast food chicken chains are enjoying some time in the spotlight, but if you're looking to stretch your dollar the farthest ...