In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has become a ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Ask the publishers to restore access to 500,000+ books. An icon used to represent a menu that can be toggled by interacting with this icon. A line drawing of the Internet Archive headquarters building ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

The Royal Navy is planning to trial Elon Musk’s internet network Starlink on the fleet’s flagship aircraft carrier, according to reports. Sailors aboard HMS Prince of Wales will be able to use ...

Headlined ‘How Mark Zuckerberg Just Became A Gay Icon’, the writer, William Hosie, reflects on the Meta’s boss’s changing image. It follows Zuckerberg’s performance at his wife ...

With ConsumerIQ, Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing director, for example, won’t waste time searching for a customer survey or worse, creating a report ...