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The Rise of Ronald McDonald: How the Mascot Became a Marketing Legend
In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has become a ...
Duke's Fuqua School of Business1d
Marketing’s Strategic Influence Expands, As Does Scrutiny
The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...