CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

The Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited Digital Content Next to share its views on Big Tech.

Some people would try to sell even garbage on FB marketplace! The post 25 Of The Weirdest FB Marketplace Ads Spotted Online ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

Budweiser. Hellman’s mayo. Doritos. Polaris Rehabilitation and Care Center. Someone watching the 2025 Super Bowl in the state ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

Along with that largely virtual effort, we got four interesting campaigns centered in the real world, which is always reassuring. Three were playful, while one was quite sobering—but all four brought ...

Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and ...

Learn how ChatGPT 4o empowers creators with innovative image generation features for branding, marketing, and creative ...