The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

WWE stars storming Clash of Clans and Gatorade’s salute to fandom in Latin America.

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

According to research from System1, presented at CRA’s Heard audio showcase last month, 50% of Australian radio ads fail to ...

In a LinkedIn post, Blagojevic detailed his process of using AI tools to craft a high-quality commercial, a project that ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.