Women’s sports aren’t just having a moment; they’re leading a movement. Viewership is breaking records, attendance is ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

On April 15, 2025, JD.com unveiled its New Product Growth Initiative to invest tens of billions of RMB in web traffic and ...

The In Black Network (ITBN) announced that Chanel Nicole Scott will be its new Chief Marketing Officer (CMO). ITBN, which showcases stories created by and featuring Black people from the diaspora, ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation industry, recently launched its new integrated marketing campaign featuring ...

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data ... that allows brands to identify and activate publisher audiences across channels without moving or exposing ...

TV channel: Golf Channel/NBC Start time: 1 p.m. ET Round 3 of the 2025 Houston Open will broadcast nationally on Golf Channel starting at 1 p.m., then switch to NBC from 3-6 p.m. TV coverage can ...

1. Invest in cross-channel measurement capabilities that capture the full impact of your marketing. 2. Develop integrated strategies that leverage cross-channel synergies rather than treat each ...