This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Adobe is unifying marketing and creativity through its AI platform to deliver ... Adobe Customer Journey Analytics and Adobe Mix Modeler—have seen revenue grow 50% year-over-year (YoY) in FY2024, with ...

A Waikato man is outraged by a $10,000 fee charged by one of the country's most expensive integrated state schools. Whanganui Collegiate's optional fee covers day students' use of boarding and other ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re ...

Jade Thirlwall paid tribute to her Little Mix sisters as she won her first BRIT Award as a solo artist - and struggled to get up the stairs to collect her award. The 32-year-old singer - who ...

Little Mix burst onto the scene in 2011 after winning The X Factor and quickly became one of the most successful girl groups of all time. The first major shift came in December 2020, when Jesy ...

The Anatomy of a Fan Favorite Campaign: With the right mix of creative ... SVP & chief marketing officer, Blizzard Entertainment; and Patrick O’Keefe, chief integrated marketing officer, e.l.f ...

Stock Market Weekly Outlook: What Will Impact Sensex, Nifty From February 24-28? GDP Data Eyed Stock Market Dropped On February 21; Is Trump's New Tariff Threat The Reason Why Sensex, Nifty ...

The most effective way for a company to increase its market share is to create an integrated strategy ... services to consumers. Marketing makes use of the "marketing mix," also known as the ...