In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

The most effective way for a company to increase its market share is to create an integrated strategy ... services to consumers. Marketing makes use of the "marketing mix," also known as the ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...