Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

Needless to say, CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be well-defined within the ...

For instance, if an employee with a last drawn salary of Rs 60,000 worked for 15 years, the tool would calculate: * Under the Act: Rs 5,19,230 * Not under the Act: Rs 4,50,000 Financial support in ...

But what does it all mean for marketing professionals looking to elevate their careers? Check out our infographic to help guide your strategy. Meanwhile, keep these tips in mind to help you become ...

Learn how to design an effective marketing campaign from scratch with our step-by-step guide. Discover strategies, examples, and expert tips! Want to know why 90% of marketing campaigns fail before ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...

When it comes to successful QR code campaigns, there are a few key principles to keep in mind: 1. Strong Call To Action: When people see an odd-looking square, they aren’t necessarily motivated ...

While initial results from an influencer marketing program can be overwhelmingly profitable, an influencer campaign’s ROI offers both short and long-term profitability. In this guide, we will walk you ...

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