While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

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From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.

What trends will dominate the pharma marketing this year? From personalised landing pages to email campaigns tailored for patients with very specific needs and pain points, there are many ways to ...

Divide the number of true items by the maximum quantity possible to calculate the pro rata share. The number of true items is the number of days worked. There are 79 days inclusive between January ...

Standardizing your company’s approach can pay off. Here’s how. Sign up for The Daily Alert - Stay on top of our latest content with links to all the digital articles, videos, and podcasts ...

New Jersey-based digital agency Path2Excel now offers a done-for-you multichannel content marketing ... to develop each campaign, which comprises several formats, such as articles, blogs, videos, ...

San Jose marketing agency Redwood Basin Digital ... monthly visitor numbers in the tens of millions. Each campaign comprises a combination of articles, videos, blogs, podcasts, slideshows, and ...

Malaysia's favourite cars, the Perodua Myvi, Bezza, and Axia, are going head-to-head in a race like no other as PolicyStreet launches its latest campaign: Battle of the Kings. The campaign features an ...