Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Social media management tools like Hootsuite, Buffer, and Sprout Social streamline your workflow and improve collaboration.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Key Takeaways Analyze competitor ad campaigns to discover winning strategies and boost your own marketing performance.

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

Given the proliferation of these tools, I have come up with a list of the top penetration testing tools available with their features, benefits, and drawbacks. TechRepublic is able to offer our ...

Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet. Four common kinds of telemarketing include outbound calls, inbound calls ...

In this highly competitive digital space and marketing world, agencies are tackling critical challenges to prove the effectiveness of their marketing strategies. Whether you are working on a single ...

Blogging, both internal and external, via guest blogging, is a powerful tool in the app marketing toolbox. Apart from the app itself, it’s the second-best communication tool with the app’s audience.

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ...