Accordingly, the essential foundation of a personalization marketing technology stack are tools that collect critical information about prospects, customers, and other stakeholders. Moreover, it is ...

Although text and static images are important, video allows brands to ... optional—it's a critical component of any successful marketing strategy. By leveraging data and AI to scale personalization ...

A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. The post Half of ecommerce brands lack the support to scale personalization ...

The Importance of Personalization in the Chicago Market Personalization has become a fundamental aspect of digital engagement as consumer expectations evolve. Research indicates that 71% of users ...

Maureen Kelly, founder and chief executive officer of Tarte Cosmetics, stressed the importance ... With email marketing, Tarte has found that when the message is made personal, there is a 60 ...