A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. The post Half of ecommerce brands lack the support to scale personalization ...

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AI is redefining consumer applications from development efficiency to user experience to go-to-market strategies.

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If you’re thinking of going freelance, there are urgent financial plans you need to make first, says MoneyMagpie Editor and ...

Vogue Business surveyed almost 600 consumers about the future of appearance and how brands should innovate to meet growing ...

The mobile gambling market thrives globally, driven by smartphone penetration, technological innovation, and rising digital betting demand.

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The guide covers what influencer marketing is, why it’s important, how it works ... However, whichever contact method you choose, make sure to make your message personal. Avoid sending out a mass ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...