ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that could reshape the basic economics of running a modern website.

Google's large ecosystem of businesses has been under the microscope in recent years. It's not only the company's search dominance and its position in the online-ad market: In 2023 a US judge ruled that Google was operating an illegal monopoly with its Play Store on Android. The tech giant appealed that decision.