Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new ...

These three start-ups potentially represent an exciting shift in the digital advertising landscape. By embracing AI-powered solutions, publishers can reclaim control over their advertising inventory, ...

Search Engine Land » PPC » Google Ad Manager, Campaign Manager 360 hit by disruptions Chat with SearchBot Please note that your conversations will be recorded. Google Ad Manager and other ad services, ...

After announcing it would be renaming the Gulf of Mexico as the Gulf of America, Google has officially changed on its Maps application.

A suit brought by state attorneys general accusing Google of overseeing a broad scheme of anticompetitive conduct in digital display ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

NEW ORLEANS — A performer who was part of Kendrick Lamar’s Super Bowl halftime show was detained by security after waving the ...

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Get ready for ads in the Gemini AI assistant – eventually.

SAN FRANCISCO (AP) — Google's digital ad sales continued to grow at a healthy clip during the holiday season, but that wasn't ...

Discover the latest features added to Google's Demand Gen, designed to enhance marketing strategies and drive better results.