Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad ...

Google search helped her business so much, she did an ad for the search giant. But by the time the ad appeared, the algorithm ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

One of the more exciting additions to Google Maps is on the way, and it is a fantastic example of leveraging AI for truly ...

For example, while demographics ... If you’re curious about what Google thinks it knows about you, you can check “My Ad Center.” You can add Detailed Demographics to your Search, Shopping, Display, ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...