Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad ...

Google search helped her business so much, she did an ad for the search giant. But by the time the ad appeared, the algorithm ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

An art studio hopes its concept for a phone case that can flip around to cover most of your screen will help cure your screen ...

The online gaming platform "Roblox" integrates rewards for watching advertising: players of "Roblox" games receive in-game bonuses.