With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The post Apps face certification hurdles with looming Google Ad Policy change appeared first on Android Headlines.

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Google will pull information about promotions and products from merchants' existing marketing materials to display across ...

Google announced Tuesday that Gmail users will soon be able to send and receive encrypted emails without a third-party provider.

Google recently announced two major initiatives aimed at enhancing web security, with the ultimate goal of making encryption ...

The best ad blockers are unfortunately very necessary to survive on the modern internet. It doesn't matter which sites you browse, there's the risk of being harassed by pop-ups, tracker cookies ...

The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet ...

Booking an ad campaign with social media influencers ... AMT employs a combination of AI models, including OpenAI’s for general use, Google’s Gemini for multimodal (i.e. analyzing creators ...

The biggest cloud tech companies, – namely AWS, Snowflake, Databricks and the Google Cloud Platform – are investing heavily in their own ad tech and marketing verticals. But, funnily enough, ad tech ...

Google is making the biggest ever acquisition in its history by purchasing cloud security company Wiz in an all-cash deal worth $32 billion. "This acquisition represents an investment by Google Cloud ...