WPP is going to acquire data collaboration platform InfoSum.The announcement:WPP today announced the acquisition of InfoSum, ...

WPP today announced the acquisition of InfoSum, the data collaboration platform. InfoSum will join GroupM, WPP’s media ...

AI is playing a transformative role in video localization. It’s not only impacting the scale at which video content can be ...

Let's talk about each phase of the BOTT model, which involves specific steps and guidelines to ensure a smooth transition and ...

While AI-driven automation will impact certain service segments, experts say it will push GCCs up the value chain rather than ...