Meta is also integrating Partnership Ads with Advantage+ catalog ads, offering advertisers the ability to combine ...

Generative AI represents the next paradigm shift—a fundamental transformation in how software companies approach growth.

Voices, the world’s leading voice solutions platform, today published their Ad Agency Trends Report, a market research report ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Spotify's offer makes sense since advertising is key to its revenue. At the same time, not every business has the wherewithal ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

Can generative AI (gen AI) rip things apart and then try to glue it all back together with more insight, more intelligence, more efficiency, and more value? It really depends on what the application ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.