Generative AI represents the next paradigm shift—a fundamental transformation in how software companies approach growth.

Microsoft has launched the Quake 2 demo, which can be played via a web browser on Microsoft’s website, to show off the ...

Search Engine Land » PPC » Leveraging generative AI in ad scripts for Google Ads optimization ... their existing tools by applying them in new, creative ways. GPT isn’t a replacement for ...

Second, is the explosion in the volume of ad creative. Whether generative AI, or just increasing personalization, expanding media outlets the number of ads being produced is skyrocketing.” ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over ...

The AI adoption curve hasn't been straightforward - what are ad execs' gripes? / Dominik Scythe via Unsplash / Disney It’s now two years since the launch of Chat-GPT 4, the generative AI model ...

Fan-made trailers are nothing new — since the beginning of YouTube, fans have stitched together unrelated movie clips or even ...

Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select ...

OpenAI offers free ChatGPT Plus to college students just before finals week, escalating competition with Anthropic's Claude ...