Twenty years later, Super Bowl LVI was called the Crypto Bowl, and featured ads from Coinbase, Crypto.com, and FTX. Soon, FTX was bankrupt, and Bitcoin was sputtering. This year, the Super Bowl ...

When other sports leagues embraced crypto, it ended up being a fool’s errand. Recall FTX’s Super Bowl ad campaign in 2022. It was quickly seen as a symbol of the crypto exchange’s rapid and dramatic ...

Fox Corp. in February revealed it generated around $800 million in ad revenue from its telecast of Super Bowl LIX across the ...

With NBCUniversal’s asking price for a 30-second ad in Super Bowl LX being $7M, some buyers are surprised at the cost.

That includes broadcasting decisions. NBC will have the exclusive rights to Super Bowl LX in San Francisco on February 8, ...

Comcast (CMCSA) is looking to sell Super Bowl LX advertisement slots for $7M apiece, according to a Variety report from ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...