Most business leaders get marketing wrong. Not because they don’t care. Not because they’re not smart. But because they were never really taught what marketing is, or what it takes ...

A new California investigative sweep into the location data industry focuses on whether businesses have violated state law relating to the ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Suhasan brings more than 10 years of B2C digital product and program management expertise specializing in customer experience ...

Explore who utilises Presentation Folders in South Africa today and the various purposes they serve across professions.

Five Below’s business reset, which began nearly a year ago and preceded Park’s December arrival, is working, analysts and the company said this week. “The 4Q24 results reflect progress on ...

companies still struggle with building effective influencer-based marketing strategies. Here are five practical steps that will help marketers deliver successful creator partnerships. An effective ...

History already told us that it's highly likely two of the top leagues will have five places in the Champions League. Now that's been strengthened by the extra bonus points in the UCL. And we're ...

The relaunch is being promoted by the “It’s all on 5” marketing campaign to tell audiences that its on-demand service and linear TV channel are no longer separate brands.

Product marketing continues to emerge as a critical ... Typical responsibilities include: • Brand Management: Cultivating and nurturing a consistent brand identity across all touchpoints.