For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience.

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

With school choice as a top issue last year, millions of dollars flowed into the state’s GOP primaries from outside of Texas.

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

Discover how the compound effect applies to marketing strategies for credit unions and how small actions yield big results.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

OTTAWA — Liberal Leader Mark Carney on Friday promised a new $5 billion infrastructure fund to accelerate big projects in his quest to make much of his campaign about nation building and making Canada ...

Update: Later on Friday, Elon Musk walked back part of his plan to pay conservative voters. Elon Musk is heading back to the campaign trail ... Friday offered another example of how.