For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience.

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

With school choice as a top issue last year, millions of dollars flowed into the state’s GOP primaries from outside of Texas.

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

Panera Bread has unveiled its newest campaign, “It Just Meals Good.” The new campaign and platform – its first with 72andSunny New York – signals a repositioning of the brand, empowering customers to ...

Discover how the compound effect applies to marketing strategies for credit unions and how small actions yield big results.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...