SYMBOL - 23 April 2024, Baden-Württemberg, Rottweil: The logos of the cryptocurrencies Bitcoin ... [+] (BTC), Ethereum (ETH), the stablecoin Tether (USDT) and Binance Coin (BNB) can be seen on ...

Epsilon and Lotame's combined data will provide Publicis Groupe with nearly 4 billion consumer profiles, covering over 90% of global internet users. This scale allows for more accurate audience ...

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Publicis further said that Lotame will drive the APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions. “Lotame’s identity ...

Led by founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services ...

Arthur Sadoun, Chairman and CEO Publicis Groupe commented: “In the age of AI, the name of the game is connect or die. By connecting Lotame to Epsilon, we’re reinforcing our industry-leading ...

Led by founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalised marketing services ...

Publicis Groupe is to buy Lotame, a US-based data and identity firm, to expand the capabilities of its existing data arm, Epsilon, and improve its use of artificial intelligence on its CoreAI platform ...

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WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is understood that the holding company still retains the business in other markets.