Led by founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalised marketing services ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent pull-back on the back of macro concerns is offering a good entry point ...

Publicis has made several moves as part of its pledge around generative AI. Most notably, the company earlier this month acquired identity solutions firm Lotame to boost its data-driven marketing ...

But this isn’t Publicis’ first data rodeo. The group already acquired Epsilon which boasts one of the industry's largest identity graphs, with insights into approximately 2.3 billion people ...

Publicis is a prime example of the trend, having brought Epsilon, CitrusAd, Profitero and, most recently, Lotame under one roof. Lotame is also an instructive case study for why an ad tech or mar tech ...

In 2019, the data broker Epsilon was acquired by French advertising conglomerate Publicis Groupe. Then, earlier this month, Publicis also acquired Lotame, another data and advertising firm ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

UK-based advertising giant WPP (NYSE:WPP) has lost Coca-Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media ...

Roth MKM raised the firm’s price target on Epsilon Energy (EPSN) to $8.40 from $7 and keeps a Buy rating on the shares. The firm adjusts its model proved and probable reserves added to its net ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch—the North America (US and Canada) media business. According to agency tracker ...