The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Ohio State is enjoying the rewards of its national championship. In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on ...

Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...

Shortly after winning the national title, Ohio State QB Will Howard teamed up with Dr Pepper to shoot a social campaign that took the internet by storm. We caught up with the director of the viral ad.

A few days later, on Friday, he shared a new Dr Pepper ad on Instagram, highlighting his partnership with the popular soft drink brand. The video shows Howard grabbing a Dr Pepper jacket ...

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In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...