Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

reshaping the advertising landscape. Representative image Digital media has surpassed traditional media such as television, capturing 32 per cent of India's media revenues of Rs 802 billion in the ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

New AI solution delivers predictive planning and KPI-driven optimization for modern advertisers NEW YORK CITY, NEW YORK / ...

Titled ‘Shape the Future: Indian Media and Entertainment is Scripting a New Story,’ the report reveals that digital media ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Digital media has surpassed traditional media such as television, capturing 32 per cent of India’s media revenues of Rs 802 ...

The report added that digital ads are highly effective; 69 per cent of mobile users spend time on media (entertainment and ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...