Shares of digital advertising up-and-comer Applovin (NASDAQ: APP) plunged 18.2% in March, according to data from S&P Global ...

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

The Industry Newspaper, a brand marketing publication and organisers of the Industry Summit/Awards, has announced a 6-man jury for the sixth edition of the awards in Lagos. Tolulope Ogunjobi, a ...

Smashing Pumpkins frontman Billy Corgan has parlayed his music success into various businesses, from wrestling to a tea shop.

Schroder Investment Management Group grew its holdings in shares of The Interpublic Group of Companies, Inc. (NYSE:IPG – Free ...

LAGOS – Nigeria’s digital space is evolving rapidly, with businesses and consumers increasingly relying on technology to enhance their daily experiences. At the forefront of this transformation is ...

What’s the hottest meme coin right now that’s not named Doge or Shiba Inu? Crypto investors are buzzing with anticipation as 2025 unfolds into a digital gold ru ...

The University of Missouri Extension released two new publications online for free to help small businesses, a news release said. Taylor Ann Washburn, the extension's director of applied social ...

Here are 20 of the best small business ideas to consider in 2025. The entrepreneurial landscape is ripe with opportunities ...

Although affiliate marketing has taken off in the past ten years, it is still surrounded by many myths surrounding its real potential. Mistakes about affiliate marketing bait many aspiring marketers ...

For North Carolina residents, The Depot at Gibson Mill represents the perfect weekend adventure. For visitors to the Charlotte area, it’s worth setting aside a day of your itinerary to explore this ...