For apartment marketers, though, generative search presents a new challenge—how to use GEO to optimize websites, social media ...

Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic ...

Noopur Bapna has been appointed as Media and Digital Marketing Lead - Ice Creams at Unilever. She announced the news of her new role through a LinkedIn post. “I’m happy to share that I’m starting a ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

Lancaster-based brand and digital consultancy, EXP, has secured three new projects in the property and education sectors.

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi, discusses the rising tide of AI-driven cyber ...

Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

The 1 March 2025 edition of the ET Brand Equity digital cover features NS Satish, President of Haier India. Over its ...