The 1 March 2025 edition of the ET Brand Equity digital cover features NS Satish, President of Haier India. Over its ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Highlighting deals by PE firms pursuing investments in marketing agencies focused on pharma and life sciences; insights on a ...

In the fast-paced world of digital marketing, staying ahead of the curve can feel like a daunting task. With search engines ...

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift ...

For Mode Media Ltd's Co-Founder and CEO Monisade Ogunlana, this philosophy is the foundation of her overarching strategy.

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...