If you filled out a March Madness bracket this month, you probably faced the same question with each college match-up: What ...

How can effective record-keeping and analysis help businesses unlock the hidden value within their consumer conversations?

The study's authors looked in particular at professional basketball and compared the investment in data analytics on each NBA team with the team's record of wins over 12 seasons. They found that ...

The ability to transform raw data into actionable decisions is redefining industrial progress. Analytics, powered by causal ...

Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

Data-driven policy is often held up as the gold standard. But by reducing people to measurable statistics, it can also what’s ...

Predictive analytics is a category of advanced data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling ...

S eattle, WA When decisions are data-driven and AI platforms decide success, Rajesh Sura emerges as one of the most prominent ...

Financial services executives report seeing an increase in quantifiable value from AI investments in the fifth annual ...

Me’s genetic data may be for sale after bankruptcy. AI firms may want in—but privacy fears could make it a toxic asset.

In this context, predictive analytics takes a leading role and also establishes a paradigm shift. Why? Because by analyzing large volumes of data, it's possible to forecast future demand and ...