Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

They don’t cause immediate chaos but slowly chip away at the foundation of your relationship, often before either partner notices. Here are four such patterns that, if left unnoticed ...

Today, we’re delighted to announce that Microsoft has been named a Leader in The Forrester Wave™: Customer Relationship Management, Q1 2025. A unified platform for marketing, sales, and service The ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

and higher customer involvement. Next-generation technologies such as AI, ML, and big data analytics are facilitating predictive analytics and targeted marketing, leading to further CRM penetration.