For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the holy grail, believing that ...

Call centers must balance optimizing performance with adherence to strict regulatory requirements-such as those specified in the Telephone Consumer Protection Act (TCPA), Telemarketing Sales Rule (TSR ...

AI is helping to supercharge the connection between businesses and customers, but certain steps are necessary to optimize CSM solutions.

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, ...

As employers face rising costs, investing in team mindset can help build a commercially-minded workforce and drive business.

The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

In a world increasingly driven by data, making decisions based on intuition is no longer enough to grow sustainably. In 2025, competition among companies is fiercer than ever, and those that know how ...

Addressing the question about key performance indicators (KPIs) for MarTech, Joshi stressed the importance of customer-centric metrics. "One of the first things we learned is that the customer is ...

Experts say Vodafone Idea's turnaround hinges on improving KPIs, as network upgrades, subscriber churn, and data consumption remain challenges despite government support and debt-to-equity conversion.

Private 5G network provider announces successful certification of Celona Neutral Host with AT&T public cellular network services and validates light-touch private/public model.