Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Annexx is pioneering a digital revolution that’s redefining France’s rapidly growing self-storage sector in a market ...

As the global economy rapidly shifts toward digitalization and sustainable development, MPE is organizing the event ‘Digital ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

Murugasu, U. and Subbarao, A. (2025) Customizing Customer Experience: A Systematic Review of Digital Personality in Telecommunications. Open Journal of Business and Management, 13, 1449-1479. doi: ...

Once seen as a post-sale support role, customer success is now a strategic priority for many organizations. Yet the ...

Project Slide Wow integrates with Adobe Customer Journey Analytics (CJA ... represents a potential shift in how teams work with data visualization and presentations. Here’s what it means ...