The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

Embedded in the CARE pillar of our strategic plan, we aim to become number one in customer satisfaction for our products and ...

Maria Bashkevich, head of marketing at Uplatform, said: “We created this guide to make things clear and actionable for operators who want to take their player journey to the next level. A new ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

We will talk about what it is and what it isn’t, discuss its benefits and challenges, and learn how to map the app user journey as well as how to analyze and optimize it. We will also be delving into ...

For the sake of an easy example, let’s say a customer needed ... also referred to as Customer Journey Mapping. These include: • Improving Engagement: A better customer journey will naturally ...

Beyond insights, AI orchestrates the entire customer journey, helping to ensure that interactions ... Investec is a great example here. By using Microsoft 365 Copilot for Sales, they have been able to ...