Ogilvy was recognised again last week, as the leading creative partner in AB InBev’s local 2024 Creative Awards. Annually AB ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...

Taika Waititi brought his signature humor and heart, delivering two of the most anticipated Super Bowl commercials. Directed ...

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that American could use a little break.

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 ...