In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Industry recruiters Charlotte Flood, Steph Graham, and Mikhaila Warburton have launched a new agency to connect talent and ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

Ex-agency strategists, Amy Tucker and Pip Bingemann, have released an AI platform developed to empower and assist the ...

Data shows there was an increase in female representation in this year’s Big Game ads, but representation of people with ...

An expat Kiwi advertising creative has played a leading role in one of this year’s big Super Bowl ads, where a 30-second slot sells for as much as US$7 million-$8m ($12.3m-$14.1m). Instacart’s ...