Cuts to the CDC and FDA, experts say, could reverse hugely successful campaigns to cut cigarette smoking rates and curb teen vaping.

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

From dramatic images of Soldiers leaping from aircraft to footage of troops traversing dense forests or harsh deserts, Army ...

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and c ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.