Cuts to the CDC and FDA, experts say, could reverse hugely successful campaigns to cut cigarette smoking rates and curb teen vaping.

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Marriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.

Telstra’s creative is some of the most celebrated in Australia, attracting international acclaim and scores of awards. However, while it’s CMO Brent Smart is proud of the work produced with its +61 ...

Spotify Advertising’s next phase has begun, with Spotify Ad Exchange being “available locally with industry-leading partners ...

From dramatic images of Soldiers leaping from aircraft to footage of troops traversing dense forests or harsh deserts, Army ...

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and c ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Brave campaign keeps childhood dreams alive ...

From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while ...